Auto Pedigree: Engaging Young Adults with Social Media

Rationale

This campaign aimed to connect with young adults, specifically Millennials and Gen Z, through relatable and fresh social media content. By incorporating iconic cars like the BMW 325is and fun interactive elements such as puzzle pieces, I created posts that sparked engagement and allowed the audience to connect with the brand. The goal was to make Auto Pedigree feel relevant and accessible to a younger, dynamic audience.

 

I handled all aspects of the social media content alone for several months, focusing on creativity and relatability. The content was tailored to appeal to a Black audience, with posts designed to reflect their interests and lifestyle. This approach helped strengthen the brand’s connection with its audience while maintaining a fun and engaging tone.