Dark & Lovely Brand Book: Defining the Look and Feel

Rationale

The Dark & Lovely Brand Book set the visual direction for the brand, defining the imagery, colors, typography, and overall aesthetic. This book became the foundation for all marketing materials, ensuring consistency across all touchpoints. The iconic purple color scheme and dynamic layouts were designed to resonate with the target audience while maintaining brand integrity.

 

This project was a significant milestone in my career, as I managed the entire creative process. The Brand Book has since served as a guide for all future materials, cementing its role as a lasting contribution to Dark & Lovely’s visual identity.