Garnier SkinActive & PureActive: Simple, Effective Skincare
Rationale
For SkinActive, the goal was to showcase the simplicity and effectiveness of Micellar Cleansing Water in a no-fuss routine. The magazine insert highlighted how the product removes makeup and impurities, leaving skin fresh and clean. The bright, clean visuals emphasized the beauty of minimalist skincare, positioning SkinActive as the go-to for effortless cleansing.
For PureActive, the focus was on providing a solution for acne-prone skin. The TV/YouTube ad used visuals of natural ingredients like eucalyptus to demonstrate its effectiveness in fighting blemishes. The ad targeted a younger audience, conveying the message that PureActive helps tackle acne while staying simple and accessible.
Garnier Protection 5: Powerful, All-in-One Deodorant
Rationale
This campaign marked one of my first billboards for a major brand, focusing on Garnier Protection 5, a deodorant offering five key benefits in one product. The billboard design was built around the powerful, bold statement of “5 Actions, One Deodorant,” emphasizing the product’s unique selling point. The clean, striking visuals highlighted the dual protection for both skin and clothes, appealing to consumers looking for a practical yet effective deodorant solution.
The billboard was designed to grab attention quickly, with a simple and clear message that communicated the product’s effectiveness. The bright, vibrant colors and easy-to-read typography ensured maximum visibility, making it an impactful visual statement for Garnier’s Protection 5 in high-traffic areas.