Huawei Promotional
Retail Collateral Creative

Rationale

The goal of this project was to create elegant and clean promotional materials for Huawei’s new products, including in-store table talkers, wall banners, and billboards. Each design was carefully crafted to showcase the products clearly while maintaining a sophisticated and minimalist aesthetic. This project required close collaboration between the retail and marketing departments to ensure that the materials aligned with Huawei’s brand image and effectively communicated the features of the products to customers.

Rationale

For the GT2 Flex project, the objective was to create an engaging training video to highlight the full capabilities of the Huawei Watch GT2 for internal communication with the CECs (store consultants). I scripted, recorded, and produced a fun and informative music video that showcased the watch’s features in a dynamic way. This creative approach aimed to ensure that store consultants were not only informed about the product but also excited to share its features with customers. The video was used as part of the training material to equip the team with the knowledge needed to promote the product effectively in-store.