SAMA Fitness Brand Book:
Defining the Look and Feel
Rationale
The SAMA Fitness Brand Book was designed to showcase a sleek and modern aesthetic, using natural photography to highlight fitness culture. The client requested that Black people be featured prominently, especially in the Eastern Cape, to reflect the local community. The imagery and design aimed to be inclusive, relatable, and inspiring.
This Brand Book serves as a comprehensive guide, detailing color schemes, typography, and image style to ensure a consistent, professional brand identity across all marketing materials. The goal was to create a cohesive visual presence that stood out in the fitness industry.
SAMA Fitness Stationery Pack & : Elegant and Professional Branding
Rationale
The SAMA Fitness Stationery Pack was created with a focus on elegance and professionalism, featuring minimalistic designs for business cards, envelopes, and other stationery items. The stationery was designed to reflect the brand’s modern, sophisticated aesthetic while ensuring functionality across all communication tools.
This Corporate Identity (CI) pack ensured consistency in the brand’s visual system, with templates for Word and PowerPoint documents, all designed to maintain a professional and cohesive look for the SAMA Fitness team in both print and digital communications.