SANRAL: Travel Safe with SANRAL Landing Page

Rationale

For this campaign, we developed a landing page designed to provide essential travel safety tips for the festive season, a time marked by high traffic on South African roads. The landing page offered a range of content, including travel tips, a “Don’t Drink and Drive” message, and fun, interactive features like quizzes and virtual photo booths for kids. This initiative aimed to educate and engage families, ensuring safe travel during the busy holiday period. The digital platform made it easy for users to access important safety information while keeping them entertained through engaging content.

SANRAL: Engen 1-Stop Table Talkers

Rationale

To extend the reach of the landing page, we designed table talkers to be placed at Engen 1-Stop locations along major highways. These table talkers featured QR codes that allowed travelers to quickly scan and access the safety tips and interactive content on the landing page. The table talkers also promoted the idea of bookmarking the page on mobile devices, allowing users to easily revisit the content throughout their journey. This approach provided a seamless integration of physical and digital touchpoints, enhancing the accessibility of the campaign and reinforcing road safety messages.