Solid Systems: Productivity Hacks
& Cyber Habits

Rationale

The goal of this initiative was to add value to Solid Systems’ clients and their end users through practical and relatable content. I introduced two video series: Cyber Habits, focusing on online safety, and Productivity Hacks, offering tips for optimizing Microsoft 365. These videos bridge the gap between Solid Systems’ cybersecurity offerings and the everyday needs of our audience. They are part of a larger marketing strategy for the upcoming website launch, which underscores our expertise in cybersecurity and productivity.

 

I created and starred in the scripts, with my team helping to design and shoot the videos. These content pieces live on all major platforms, and we’ve recently expanded to TikTok, which many of our competitors are not yet utilizing. This move allows us to stay ahead of the curve and connect with younger audiences, ensuring that we remain relevant and visible in an evolving digital landscape.