Juff Manda.

I lead the digital department at House of Brave, part of the Brave Group, in Johannesburg. My mandate is broad: own the digital product, build the team that delivers it, and ensure the work we produce is strategically sound and platform-ready.

Before House of Brave, I built and ran Rosetta Digital—my own agency with Wits Business School as a key client—and held senior roles at Artifact Advertising, Nerdware, and the Huawei Retail Division. That’s nine years across FMCG, financial services, telecoms, government, and tech.

I’m a practitioner, not a theorist. I work on real briefs, build real frameworks, and lead real teams. When something isn’t working, I diagnose it and fix it.

What I actually do day-to-day

Lead and develop a four-person specialist digital team. Manage digital strategy for enterprise clients including GEPF, Nedbank, Tiger Brands, and Wits Business School. Build the reporting, RACI, and content governance frameworks that make delivery consistent. Use AI and automation tools as standard parts of the workflow—not as novelties.

Outside the agency

I’m actively developing my own ventures in the South African digital market, with a focus on platforms that solve real infrastructure gaps: spaza shop digitisation, artisan booking, and AI administration toolkits for SMEs. I publish regularly on digital strategy, platform behaviour, and South African consumer culture.