Work with me
Working
together.
The organisations I work best with have a gap somewhere between strategy and what actually gets made. That is where I come in. Most leadership can do one well. Either they think or they make. I do both. I came up through execution, writing hooks, cutting videos, directing shoots, designing assets. That did not stop when the title changed. I still make things. So when I work with you, I am not advising from a distance. I know what it takes to produce good work under pressure, at volume, with limited resources. That is the difference.
Digital and social strategy
For organisations that need a governing framework, not a content calendar. Audience insight, strategic direction, channel logic, creative criteria, and the document that keeps the work coherent when briefs change and teams turn over.
Creative direction and content oversight
For brands where the strategy exists but the output is not landing. Idea evaluation, hook development, platform-specific creative direction, and involvement in what gets made and why. Close to the work without replacing the team.
Hands-on content creation
For projects that need the thinking and the making in the same person. Script writing, video production, copywriting, graphic design, social content, and on-camera delivery. Built from the ground up using a phone and the Adobe suite when the budget requires it, or a full production setup when it does not.
Influencer strategy and programme management
For brands that want influencer programmes built on strategic and creative logic rather than reach metrics. Brief-first casting, collaboration structure, creative direction across a diverse creator set, and performance accountability from brief to report.
Social media audits and platform strategy
For organisations that need to understand where they are before deciding where to go. Platform-by-platform performance audit, audience analysis, content gap assessment, and a prioritised action plan. Delivered as a standalone document or as the entry point to an ongoing engagement.
Paid media oversight and performance
For brands running paid social that is not converting or scaling. Meta campaign architecture, audience strategy, creative direction for paid formats, and reporting frameworks that connect spend to outcomes. Oversight level or hands-on depending on the need.
Team building and capability development
For digital operations that need structure, clearer roles, and people who can make better decisions independently. Team design, workflow development, mentorship, and building the shared understanding of what good looks like.
AI integration and workflow design
For teams that have AI tools but no system for using them well. Workflow design, prompt architecture, custom GPT development, and the operational logic that turns a collection of tools into a functioning production system. Reduces turnaround time without reducing quality.
Senior strategic oversight
Ongoing strategic leadership applied to digital and social operations at Head of Department level. Inside an existing team structure or as a defined external scope. Strategy, creative accountability, and team direction combined.
Get in touch.
Tell me what you are working on and where the operation is not performing as it should. Strategy, creative, team, or a combination of all three. If there is a fit, we will speak. Engagements are taken on selectively.
Based in Johannesburg, South Africa. Remote engagements welcome.