The methodology.
Six stages.
Every engagement I run follows this framework. It’s not rigid—it scales to a three-week sprint or a twelve-month retainer—but the logic is always the same.
01
Audit & diagnose
Before strategy, understanding. I conduct platform audits, content analysis, competitive reviews, and stakeholder interviews to establish a clear picture of where things stand and why.
02
Strategy & architecture
Build the framework that governs everything downstream. Platform roles, content pillars, channel hierarchy, tone of voice, KPI structure. This is the document that everything else references.
03
Team & systems
Strategy is only as good as the team delivering it. I structure roles, build RACI frameworks, configure tools, and ensure every person knows exactly what they own.
04
Content & production
Platform-specific content frameworks. Brief templates. Production workflows. Quality gates. I build systems that make great content a repeatable output, not a lucky accident.
05
Community & listening
Community management as a strategic input, not a customer service function. Social listening that feeds back into content and strategy in real time, not just monthly reports.
06
Measure & optimise
Reporting that connects to business outcomes. Not vanity metrics—reach, engagement rate, share of voice, conversion contribution. Then iterate. Always.
Let’s work together.
Strategy, team leadership, digital audits, platform architecture, or AI transformation. If you need someone who thinks and builds—let’s talk.